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Lucknow-based National Botanical Research Institute pitches in with scientific inputs to make the floriculture sustainable in Jujumara region of Sambalpur, Odisha
Jujumara is home to one of the first Farmer Producer Organizations (FPO) in Odisha, dedicated to flower cultivation.
Floriculture
Floriculture involves the cultivation of flowering and ornamental plants for various purposes, such as direct sale, cosmetics, perfume, and pharmaceutical industries.
It includes seed and plant material production through techniques like cutting, grafting, and budding.
The Agricultural and Processed Food Products Export Development Authority (APEDA), is the nodal organisation for promotion of agri-exports including flowers in India
The government of India has identified floriculture as a “sunrise industry”.
About 297 thousand hectares of the area were under Cultivation for floriculture in 2023-24
India exported around 20,000 metric tonnes of floriculture products worth Rs 717.83 crores in 2023-24,
India's floriculture industry covers cut flowers, pot plants, bulbs, tubers, and dried flowers
Floriculture crops like Gerberas, Carnation, etc. are grown in greenhouses.
The open field crops are Chrysanthemum, Roses, Gaillardia, Lily Marigold, Aster, Tuberose
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